Beauty Public Relations
I’ve worked on launching numerous brands across the luxury, niche and mass beauty categories with proven media relationships. I’ve directed collaborated on the launch of various start-up beauty and prestige fragrance brands.
I’ve led product marketing and public relations campaigns from concept development to product launch and retail/wholesale strategy.
W3LL People @ One Green St.
I managed the launch of W3LL people at One Green Street in Houston, Texas, the first eco-friendly store to carry the line. During my tenure at ZBPR we provided PR efforts to the cosmetic brand and other retailers.
Annick Goutal Parfums
Annick Goutal Parfums
Reporting to the CEO, Laurice Rahme (currently CEO of Bond No.9 fragrance).
I established the first accounts in Beverly Hills, CA and supported the launch of the following doors I.Magnin, Neiman Marcus, Saks Fifth Avenue, Nordstrom as the 1st AE in Southern California. My role later progressed to public relations role managing press, a celebrity public seeding program that included Madonna, Sandra Bullock, and Leonardo DiCaprio. I also established the first training program for sales representatives.
